There’s no denying that the ‘90s claimed its fair share of fashion victims – think dungarees, dog tags and cargo pants, or to sum up, Nick Carter. So how is it that the decade of dubious dressing has 90s fashion found its way back onto the male style radar?
If the very thought of reviving frosted tips and chain-clad baggy jeans leaves you in a cold sweat – fear not, you’re not alone. Channelling the on-trend ‘90s style is possible without looking like the sixth member of the Backstreet Boys, and chances are, you’re probably part way there already. Flashback fashions give bygone trends a refurb, and true to form, ‘90s threads aren’t just being rehashed; instead, men are paying homage by giving them a 2012 spin. The revival that’s been growing over the past year is all about garish prints, slogan sweats and sportswear. And best of all, bubbling up from the court to the catwalk means it’s a look that proves far more wearable than most. That’s right, one for chilling out, maxing and relaxing all cool, this is a trend that has ‘student’ written all over it. The ‘90s may be fashion’s marmite era but nevertheless, it’s a revival that’s already in full swing. So boys, it’s time to dust off your Tamagotchis, don those old-school classics, and channel your inner Fresh Prince.
Sneakers are the perfect off-court, on-court trend, synonymous with ‘90s cool. Adidas Originals, Reebok and Nike are all bringing back old-school classics, revived with the aid of stylish collaborations. Nike’s Air Force 1 celebrates its 30th anniversary by collaborating with Dover Street Market for the ideal shiny white sneaker in contrast to nineties neon brights, whilst Puma stay on top of their game with designer collaborations from Alexander McQueen and Hussein Chalayan.
Retro slogan sweatshirts and sports jumpers are no longer confined to the locker room. Modernise the look with a pair of skinnies, or team with a beaten-up denim jacket. Wanting a more suave look? Work your stylish edginess by pairing with tailored trousers. This smart-casj juxtaposition ticks the box for this season’s sports-luxe trend championed on the catwalks – winner!
Finally, nothing screams ‘90s nostalgia like a snapback cap. The ultimate in urban cool, look for bright shades or geometric prints as your 2012 update, whilst sports team slogans are an age-old hit. The Snapback Co. have a selection of cool options, as does Leeds Victorian Quarter’s Aspecto.