7PM: House of Holland

HoH

Always a popular show, there was unavoidable hype surrounding Soho around 6:45pm on Saturday. Showgoers trekked up 3 flights of stairs in their sky-high heels to reach an abandoned car park at the top- only persevering because they knew Henry Holland chose this same space last season.

Media frenzy swarmed the front row guests, with Pixie Geldoff, Harley Viera Newton and Atlanta de Cadanet being at the centre of the bright bulbs and paps’ lenses. After a lengthy wait and some serious ‘are we waiting for Alexa?’ speculation, the show began with Holland’s design energy evident in a youthful psychedelic collection.

Harking back to Autumn ’89 for his inspiration, picture acid house scenes and club night raves, in a ‘70s meets ‘90s collision. Titled ‘Nana Rave’, we saw psychedelic co-ords, printed day dresses and shiny vinyl skirts which wouldn’t have looked out of place amid a pumping ‘80s party (nor would the invite, an old-school cassette). ‘Viva La Vibe!’ was the slogan on the sweater. Here, here! The electric energy continued through the collection with fluoro shearling linings and floor-length neon zips.

The ‘80s reigned with prints on print on print, whilst the ‘90s child within us looked to the martini-glass printed boyfriend jeans as the answer to winter blues.

Another collection of Holland’s tinged with nostalgia, this one shone with British influence and truly captured the energy of yesteryear.

Words: Alice Tate

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