October 1st saw what has been branded as “one of the biggest marketing campaigns in Costa’s history”. Yes, I’m talking about their phenomenal free drink giveaway which granted every single customer the drink of their […]
Is this the beginning of an easyCoffee revolution?
Many of you will have experienced the joys of the no-frills, low-cost airline, easyJet. Established in 1995, the publicly listed company traded its way successfully to the FTSE 100 Index and still operates globally today […]
Why does Britain favour Costa when the world favours Starbucks?
(Photo from : Worldvs.com) Together, Costa and Starbucks account for 72 percent of spending in Britain’s branded coffee-shops and with 1.7bn cups of coffee sold each year in the UK, it’s no surprise that Costa […]