London is undoubtedly a magnet for newly graduated students who have their entire working career ahead of them. Sometimes the pull of the capital becomes too strong to resist, especially for a student, with a degree behind them, looking for the best job that they can possibly find. But it has been said that the belief that London is the crème-de-la-crème is having a knock-on effect on other UK cities. Graduates often neglect other cities such as Birmingham, Manchester and Leeds as they gravitate towards the bright lights of London.