The convivial style of Cher Horowitz is back as 2016 marks the 21st year since Amy Heckerling’s Clueless became an iconic source for new and exciting trends, its sartorial charm revolutionising the way in which we view fashion.

Not only are we seeing Cher’s preppy plaid ensembles and slinky slip dresses make a come back this year, but designer Rebecca Minkoff has been experimenting with the concept of the virtual interaction between wardrobe and wearer, as seen in one of the most famous scenes of Clueless. 

Collaborating with eBay’s retail innovation team, Minkoff has created a virtual reality retail experience, where the shopper works with interactive mirrors and a digital changing room. Whilst the mirrors allow the shopper to explore a wider range of styles suited to their particular tastes, the digital changing rooms merge the increasingly popular online shopping process with that of reality. Features include the ability to request a personal fitting at a mere touch, the ordering of drinks and even the capacity to alter the changing room’s lighting. It’s clear Minkoff is set on modifying the future of retail and our experience is sure to become even more exciting and engaging.

As well as this exciting development within the retail world, Minkoff has recently introduced the use of technology in her latest fall collection, enabling a stronger relationship to be established between her audience and the garments on the catwalk. The latest app, Zeekit, works by showing clothing from Minkoff’s show and how it would look on the everyday woman, once they have uploaded a photo of themselves to the app. So instead of having to imagine how the item would look, the viewer is able to instantly see the clothing tailored to their body shape.

So…could we all soon be choosing our outfits Clueless style? As if!

Darla Dryland