At Milan Fashion Week, all focus was on the FROW seating “digital famous” millennials and creating a show that was more Instagram-worthy and less so focused on the garments. Dolce and Gabbana epitomised this with a front row boasting the likes of Youtube-famous Cameron Dallas (who currently has over 5 million subscribers) and Jaden Smith’s girlfriend Sarah Snyder (almost 1 million followers on Instagram). The show opened with dancers on the runway and in a statement the designer duo confessed: “The starting point is no longer the outfit itself. It’s the desire to tell our story”. The collection featured designs that played it safe with traditional D&G looks such as polka dot dresses, Catholicism iconography and sequinned miniskirts.

Over at Philipp Plein, his show titled controversially: ‘Alice in Ghettoland’ was perhaps, a dizzying scene of social media attention-grabs, with performances from Fergie and Fat Joe, a swing wheel ride, a marching band and a huge gnome with the word “PIMP” emblazoned on his jumper. It was another show where the clothing was far from the main attraction. Finally, falling victim to celebrity prankster Vital Sediuk; Gigi Hadid, often dubbed the model for the Snapchat Generation, caused a stir when she was grabbed outside a Max Mara show before using her boxing training to free herself.

Keeping it more understated but no less noteworthy, Bottega Veneta were celebrating 50 years of the brand and 15 years of Thomas Maier as creative director. The brand relaunched 15 bags from their archives and had none other than 72 year old, Lauren Hutton walking the runway with the original bag she sported for the film American Gigolo.

Philipp Plein’s “Alice in Ghettoland”

A style that’s usually more at home at New York Fashion week, this year Milan embraced all things active-wear. There was drawstring detailing at Marni and MSGM, flamboyant purple and teal cagoules at Versace (a label usually of the less practical variety) and sequined football jerseys at Stella Jean, who told Vogue backstage before her show “Soccer needs no translation because it’s already a powerful common language”.

MSGM, Stella Jean, Versace

One of the most wearable trends for spring ’17, and one that is not a surprise for a spring summer line up was boho. Get yourself a floaty, flowery dress but update it with chunky footwear and ruffles as seen at Missoni, Roberto Cavalli and Philosophy di Lorenzo Serafini.

Cavalli, Missoni, Philosophy di Lorenzo Serafini

A trend that will take you comfortably from your flat to your lectures: sleepwear is in across the fashion weeks for spring ’17. Dolce and Gabbana, Ports 1961 and Bally kept it traditional looking with matching PJ twinset, whilst Prada one upped the look with luxury adorning-sleeve feathers.

Prada, D&G, Ports 1961

This shoe was most impressively displayed at Gucci, where you could slip your sandals into flatforms and voila – two shoes in one, but could also be seen in furry deer-like sandal form at Prada, sporty at Versace and as chunky boots at Salvatore Ferragamo, toughening up their boho dresses.

Gucci, Prada, Versace

Lynsey Rose Kay

Cover Image: elleuk.com