Spring is the season of bloom and marks the breaking out of prints, denim and crochet aplenty. Make the transition to spring with ease by blending wardrobe staples with playful prints and textures. Don’t shy away from floral prints but keep them modern and up-to-date by blending with denim staples, tailoring and a go-to pair of statement sunglasses. As the daylight hours increase and we shirk off the endless ‘layers’ that have concealed our bodies for as long as we can remember, now is the time to inject that bit of fun into your spring wardrobe. Don’t be afraid of doing the outlandish.
This week’s fashion section is centred on the emergence of eco apparel and the growing accessibility and access to ethically conscious brands. Although upon perusing the high street we found that sustainable fashion ranges are marketed at a high price point, and therefore not wholly accessible for the savvy student. H&M’s Conscious Collection is expanding year on year, and the rest of the high street are cottoning on to the need to create fast fashion without compromising on quality and working conditions.
‘At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable.’ (Karl-Johan Persson, CEO)
Their slogan, ‘looking good should do good too’, is something we wanted to play on. The Conscious line is not restricted to a clothing line, but H&M have pushed this one step further by providing tips for ethical clothes care and a garment collection scheme for unwanted apparel. Unlike other high street retailers, H&M don’t own any factories, and instead work with 800 suppliers across the globe. We injected pieces from the collection into our shoot to demonstrate how eco friendly fashion does not directly translate to compromising on style. With styles starting at £6.99, the range is affordable and shows that preserving the planet needn’t come at an inflated price-point.
Emma McCormack
Image courtesy of: The Muse
Stylists: Emma McCormack & Faye Buckland
Photographer: Ryan Blackwell
Model: Amy Bevis