We’ve all seen them. Copies have been dominating the highstreet, and originals spotted on celebrities on every tabloid website. There is no missing this takeover-trend.
For months now, slogan T’s, crewnecks, beanies and caps parodying designers have been dictating to the fashion masses exactly who or what is ‘in’. Think ‘Féline’ or ‘Célfie’ for Celine; ‘Ballinciaga’ for Balenciaga; and ‘Caviar Cartel’ in the iconic Cartier font.
House of Tre Li rocketed up the trend stakes last year, presenting menswear from an eclectic mix of established L.A., New York and London-based urban designers – Comme des F*ckdown and SSUR Empire State, to name a couple – plus a number of previously unheard of brands. With too many offerings to condense into one specific aesthetic, what is instantly recognisable at first glance from the online retailer is a bold, modern, distinctive, sexy staple.
From Kanye West to TOWIE’s Mario Falcone, there is quite literally something for everyone. Though they currently specialise in men’s clothing, all their T-shirts, jumpers, and even leather joggers – think his ‘n hers, Kimye style – are extremely versatile, and could easily be classed as unisex; why else would the printed lettering on one particular Caviar Cartel vest be in ‘Tiffany Blue’?
Admittedly, some of the pieces do slightly surpass the student budget – one High Swag MMXII hoodie would set you back £89.99 – but House of Tre Li makes up for it by not compromising on the quality of any of their items, using only the best fabrics and most flattering tailoring. Basic tanks and tops are reasonable, priced between approximately £19.99 and £39.99. For the more adventurous males amongst you, House of Tre Li is the perfect one-stop shop for unique high-end pieces at upper-highstreet prices.
The boys behind House of Tre Li are currently offering 10% off hoodies and crews with discount code ‘TRELIENCREW’ on their website, www.houseoftreli.com, plus up to 50% off ‘House Party’ items. Top tip: discount codes with these guys are frequent, so do be sure to keep checking the site regularly.
Julia Pimentel