We’ve all been there. The clocks have gone back, it’s pitch black and freezing cold outside and you’ve settled in for the night, in front of your TV. You hear the familiar jingle of a classic over-played festive song and recognise the family-friendly cheesy (yet wholesome) plotline.
Finally! The autumnal showers have passed, the naked branches are shivering in their frosty coats, and the John Lewis advert has snuck back onto our screens. Before the arrival of the chocolatey calendars, sparkly do’s and frantic family feuds, John Lewis, partnered with Waitrose (a festive first this year), get the Christmas bauble rolling with their annual advert which promises to tug at your heartstrings, albeit while capitalizing off of our feeble sentimentality.